Everything was great. A lot of participants. We liked both the reports (specific questions on the monetization) and especially the panel discussions. Everything was in the point, we have taken away a lot of useful tips. And Moscow has left an excellent impression.
Reviews
Sauli Kiviranta
CTO, Delta Cygni Labs
Dmitry Kirilov
CEO, INDEE Interactive
We’d like to thank you for inviting us to this event. For the first time, AR developers could meet in one place and discuss the current market state and future prospects. And of course, in was interesting to find out about new objects recognition systems, unstable markers problem solutions, and lots of more.
At VRARlab, we’re working not only with AR but also with VR. And it’s great that other representatives were also present here.
We’re trying uniting the world of AR with virtual reality. This is not a science fiction, this happens now. Imagine that in a year or two, you could use virtual content to learn language perfectly in just 3 months, or walk around the ocean’s bottom, looking at Titanic or catching virtual fish, feeling its every plate with a help of special gloves.
The future is created here.
And it depends only on us.
Dmitry Yusupov
CEO, Synapse
That is for the first time I met with so many colleagues within augmented and virtual reality. The whole day we were discussing the realities and prospects of AR/VR technologies development in Russia and worldwide.
Top 5 facts on the results of the conference:
1) The real estate in the world and our country is growing using AR technology in marketing, VR. We looked at interesting projects and discussed the existing metrics to assess the effectiveness of the implementation of decisions.
2) "Yandex.Taxi" after the introduction of virtual entertainment in 50 cars, got 2% increased in the weekly "recurrence" of clients and the average check of 88 rubles.
3) Microsoft is preparing a breakthrough in the field of augmented reality by releasing Hololens and software for them this year.
4)Teslasuit from Belarusian developers will give the opportunity to experience the full range of virtual experiences on itself - from the blast of wind to a bullet hit.
5) The guys from Moscow Great Gonzo Studio made a virtual immersion into painting. I was able to immerse into the movie "Scream" and "Black Square".
Friends will tell you ... the evolution both in marketing and film, as well as in science is comming soon!
Viacheslav Utochkin
Head of the educational programs, NRU HSE
Thank you Natalia Sherekina and the whole Smile-Expo team for the organization. Since 2015 the virtual reality market in Russia has been developing by leaps and bounds, the representatives of media, business circles and poloticians have started writing and talking about the VR more actively, more and more companies entering the VR-market. And of course there are a lot of events to be held within the industry such as AR Conference. I hope the new conference is just around the corner!!
Aleksandr Astrov
CEO, ARProduction
We would like to express our gratitude to the organizers of AR Confrerence on behalf of the ARProduction team.
That was a great opportunity to bring our mission on the modernization and virtualization the museum's activity to a wider audience and declare about our ambitions and products. Thank to all those who are engaged in this business and develop our industry, we are doing a big deal together, we are developing our society, the future of our country depends on us.
Speakers 2016
Andrey Sudarikov
Creative director
Co-founder and Crearive director of PlayDisplay. Being a designer by profession, Andrey founded his own company in 2011 that within three years had a turnover of three million US dollars.
As of now the Company has a pipeline of projects for such giants as Coca-Cola, Mars, «GazProm» and LUCOIL.
Hobby: Nhất Nam is a martial art originating from Vietnam. As for the business Andrey is making the "peaceful reality".
Aleksandr Astrov
Founder
Aleksandr Astrov
Founder of ARProduction (2011), Aleksandr has an expirience in modernization of four museums as well as a range of startup projects of various trends ( among the active ones are rewedo.ru and priceremont.ru).
He has a wide expirience in promoting and introduction of new products into the market.
Hobby: innivative marketing tools, business, music and family.
Ilya Smetanin
CCO
AR market pricing
Nikolay Trukshin
CEO
Founder of Avrorus and Timvi VR platform. Timvi is the Russian social platform for communication, work and learning in the format of virtual reality. Platform is created for realistic CR communications in business, education and healthcare.
Timvi helps to increase sales due to the realistic cooperation with clients and partners, conduct visual presentations of products and services, reduce logistics expenses by creating the virtual jobs. After the free registration at www.timvi.com, user obtains a ready space with virtual locations (office, study class, conference hall, cinema hall, exhibiting space, show room). He can make branding for his virtual office, invite friends, clients, partners, and move to their similar spaces. Users have voice, text, and video chat, a possibility of online demonstration and sharing content, as well as many other various services.
Denis Semionov
Creative director
Denis obtained a designer and art director experience in the popular Glamour magazine. Currently he is a Creative Director at Great Gonzo Studio – relatively young and advancing project aimed at advertising agencies. Customers who know what they want are rarer breed of consumers.
That’s the type of clientele that Denis and agency team is meeting at the industrial shows. The company also carries out a range of its own projects. One of them presents the immersion into the Munch’s “The Scream” painting using art and programing.
Ben Vaughan
Chief Evangelist
Ben has spent the last 23 years involved in the real time 3D visualization industry, prior to which he spent five years as an investment banker and seven years working in the City of London as a strategic marketing and investor relations consultant.
His technology career started in the early 1990s with one of the UK’s pioneering virtual reality companies (Virtuality PLC) where he was the head of External Affairs. He then co-founded a VC-backed start-up in California before moving to the East Coast to run a business unit for InterSense Inc. Since 2000, Ben has worked for his own company and become involved in several software start-ups in a variety of senior executive positions including CEO of ARToolworks Inc since 2010.
Mikhail Vaisman
CEO
In 2013 he set up his own studio of mobile applications Trinity Digital.
For the last two years the studio had launched a number of successful projets such as Chop-Chop app for fashion barbershops, Inside City Guide app for travellers, app for all cooking fans - Recipes from Yulia Vysotskaya ; and the new app for immersion into the virtual reality - AirPano Virtual Travel.
Mr. Vaisman has been the first to decide creating the app for travellers. Authors offer to take a walk by the Great Wall of China without leaving your house. Airpano allows to travel through various places.
Dmitry Kirillov
CEO
One of the founders of VR-AR LAB, specializing on the projects involved in virtual and augmented reality, and managed to create a pipeline of projects of unconventional cases.
Lately, VR-AR LAB is transforming the image of brand promotion and corporate learning using VR, and is developing its own product SPEECH CENTER that has won a second place at OCULUS JAM 2015. VR-AR LAB is present in St. Petersburg, Moscow, Vilnius and San-Francisco.
Valeriya Kholodkova
Marketing director
The innovative marketing techniques expert.
In her work, she is constantly using high technologies. Special attention will be devoted to augmented and virtual reality in the sphere of exhibitions and sales.
Valeriya Kholodkova has developed several educational audio courses explaining all the details of organizing a successful exhibition and cooperation with clients. She is an author of many articles for industrial mass media and books devoted to exhibiting sector.
Maksim Nikonov
Founder
Maksim Nikonov is one of the directors who speaks in glowing terms about VR possibilities in the movie technologies. He is an educator, Ph.D. in History of Arts, founder of the interactive movies cinema lab and VR projects.
His studio Сinemactive has been exploring a VR segment for over three years and managed to reach serious results in the global practice.
Dmitriy Soshnikov
Tech Evangelist
Technology evangelist at Microsoft, involved in the promotion of modern technologies, software among the beginner-developers: pupils, students, startups. He’s engaged in the ioT, development of the cross functional Windows apps, functional programming on the .NET platform, virtual and augmented reality.
Dmitry Yusupov
CEO
Dmitry Yusupov, CEO and Co-founder of "Synapse". The Company is successfully realising interactive marketing within Real Estate, increasing remote and internet sales using interactive 3D solutions.
The best entrepreneur of the Tyumen Region -2015 in "Customer services".
Victor Chekanov
CEO
He is a consultant on online marketing and traffic generation. He has an MBA on strategic management. He had been a head of Distribution Department in the joined Afisha and Ramble companies. Worked in Yota, was engaged in special proje ТНТ.
He can comment the following:
∙ internet market in Russia;
∙ videoadvertising matters on the Internet;
∙ video monetization matters;
∙ web piracy;
∙ the rules of Internet lease;
∙ cooperation with copyrightholders.
Daria Zolotukhina
Marketing Communications Head
Within 2007-2009, has been working as a PR manager at the department of premium cosmetics and perfumes L’Oreal Produits De Luxe Russia.
In 2009, became a PR and marketing manager at MUZ.RU.
In 2011, joined Yandex at the position of mobile marketing manager, heading the department afterwards.
Since 2014, has been a head of marketing communications at the Yandex.Taxi service.
Maxim Kozlov
Founder
Maksim Kozlov, founder of Interactive Lab with such achievements:
- Development of the first multi-touch table in Russia in 2008
- Interactive projects for top public officials
- Technical and interactive support of the Organizing committee of the World Football Cup 2018
- Successful realization of projects in the USA, China, Brazil, London
- 68 interactive installations for exhibition-forum of the Russian Orthodox Church “Pravoslavnaya Rus”
- Interactive projects: YOTA, Sberbank, Cartier, VERTU, МТС, Rostelekom, 1st Channel, OMK, VTB, Troyka Multispace, Peugeot, Volkswagen, Air France, Diageo, Philips Moris, JTI
- VR projects for Peugeot, Audi Connect, Jew museum, Air France, Club Med, Audi Q7, Heineken, LG, Sberbank, Troyka Multispace
Andrey Nikiforov
CEO
CEO of 2morrow agency and Doubble studio.
Graduated from the National Research Nuclear University MEPhI (faculty of cybernetics) and British Higher School of Art and Design. He has more then 10 years of experience in design and marketing. At present he is CEO of the digital agency 2MORROW is developing the Doubble studio.
Dmitriy Statovskiy
CEO
CEO at 1Reality. A representative of the Committee for economic development, industrial policy and trade, a coordinator of the program “Business for me!”, an organizer of IGCONF, a co-founder of Adstamer.
Sauli Kiviranta
CTO
Sauli Kiviranta is the founder and technical director at Finnish company Delta Cygni Labs. Sauli is an expert in AR and VR, the leading expert in machine engineering, initiator of a series of scientific research in AR/VR industry.
Maxim Chizhov
Co-founder
Maxim Chizhov is the co-founder of Virtuality Club, Russia’s first virtual reality gaming club, which has nearly 60 VR games. Within the year the company has tested a lot of VR controllers, including Razer Hydra, X-Rover Gun, KOR-FX, Leap Motion. It also has launched on the market its own development: virtual reality racing simulator.
Georgy Molodtsov
Creative director
The Possibilities of Video Making in VR
Igor Zuyev
Head of the Multimedia Services Dept
Igor is a Head of the the Multimedia Services Dept of Samsung Electronics in Russia and is in charge of content platforms enlargement for both mobile and TV proucts of Samsung. Earlier Igor was in charge of RBK video services development, having launched the first in Russia users online service for video broadcasting smotri.com.
Subscribe to news
Keep up to date with the news industry, receives only useful information
