IKEA continues experimenting with AR
IKEA has been experimenting with the technology of augmented reality for several years. Back in 2013, the company first announced the release of 2014catalog of furniture, where it was possible to "try on" products with the help of special UPC codes and a smartphone.
Now that the technology has developed, catalogs and UPC codes are no longer needed. The company is ready to present its AR-application IKEA Place developed on the new augmented reality platform Apple ARKit. The app will be soon available on iTunes Store for a free download.
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