MAC Cosmetics New York shops are now equipped with AR-mirrors


MAC Cosmetics offered customers a make-up “try-on” in augmented reality. AR-mirrors have already appeared in its New York stores and will soon be introduced in outlets around the world.

MAC Virtual Try-On Mirror is a glass touch screen with cameras and adjustable backlighting, based on the ModiFace application. Interactive stands allow you to test cosmetics for the eyes, lips and skin in any light.

The filters appear on your face instantly and are stored in the database. You can send your photo or GIF wearing new make-up to your smartphone. You can also see a photo of each product offered in the AR-mirror catalog in the package, so it is easy to find it on the shelves.


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