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Is VR headset ideal platform for taxitainment?

2016-02-10

On March 10, 2016 within AR Conference Daria Zolotukhina, Marketing Communications Head at Yandex.taxi, will tell about VR headset as a platform for taxitainment.

Yandex.taxi on its own experience has shown that digital technologies can successfully promote taxi services. A vivid example is Unreal taxi project, a marketing case carried out in cooperation with Fibrum and BlackLight Creative Agency.

In November 2015 50 cars with Fibrum VR headsets were launched in Moscow and St. Petersburg. The gadget allows passengers to go on an exciting journey through the jungle and regular taxi ride is turning into fascinating attraction. This is the first case of entertainment on the go, a new trend of so-called taxitainment, and experiment in genre of entertainment content.

The trip lasts an average of twenty minutes. In regular taxi people spend time looking at their phones, listening to the radio or talking with a driver. But in this case, passengers can switch off everyday life and test new technology at the same time.

Within her speech, Daria Zolotukhina will present all possibilities of VR gadgets and VR content as a new way of infotainment in taxis. She will demonstrate Yandex.taxi and Firbum in facts and figures and talk about the prospects for the use of the technology for offline services.

International conference on AR and VR technology AR Conference will be held on March 10, 2016. Registration is open on the website!