Swarovski company created their own VR shop


In cooperation with the Mastercard payment system, Swarovski designed a mobile app that allows you to evaluate and purchase their products in virtual reality. The interface is designed in a simple and convenient way, you only need a VR headset and a Masterpass account to make a purchase.

By running the app and putting in the Mastercard information, the user is transferred to a virtual room, designed as a house, tastefully decorated with Swarovski jewelry. You can move around in the digital store, entering different rooms and paying attention to different collections.

In addition to the three-dimensional image of the object itself, the buyer will be able to access the production process records and videos with stories of designers’ inspiration sources. After selecting the product, user just needs to click the button below it to put it in the shopping cart.

The virtual store shelves display Swarovski products from $325 to $5,500. The app will be available on Google Play and iTunes in October 2017.


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