AR and VR as tools of online business promotion
On November 30, the use of VR/AR technologies in advertising campaigns for the promotion of products and services on the Internet will be discussed in Novotel Moscow City.
Speaker Sergey Karagodin, CEO and cofounder of Qmobi, has a long-term experience in the promotion of mobile applications: online analytics, consultancy, traffic optimization, etc. He founded Newton Media in 2010, and Qmobi – in 2013.
The topic of his presentation: “Advertising solutions in the new market. VR/AR as platforms for business development: technical challenges and prospects”.
The expert will review existing projects and cases: what difficulties arose when implementing AR and VR technologies and what benefits the company got as a result. Speaker will also highlight the issue of the IAB standards, new analytics systems, DSP, SSP.
Sergey Karagodin will tell about interaction problems between a user and ads created using AR and VR technologies, and how they can be solved.
To attend the lecture, buy a ticket on the official website of AR Conference.
Subscribe to news
Keep up to date with the news industry, receives only useful information