News

AR and VR as tools of online business promotion

2016-11-03

On November 30, the use of VR/AR technologies in advertising campaigns for the promotion of products and services on the Internet will be discussed in Novotel Moscow City.

Speaker Sergey Karagodin, CEO and cofounder of Qmobi, has a long-term experience in the promotion of mobile applications: online analytics, consultancy, traffic optimization, etc. He founded Newton Media in 2010, and Qmobi – in 2013.

The topic of his presentation: “Advertising solutions in the new market.  VR/AR as platforms for business development: technical challenges and prospects”.

The expert will review existing projects and cases: what difficulties arose when implementing AR and VR technologies and what benefits the company got as a result. Speaker will also highlight the issue of the IAB standards, new analytics systems, DSP, SSP.

Sergey Karagodin will tell about interaction problems between a user and ads created using AR and VR technologies, and how they can be solved.

To attend the lecture, buy a ticket on the official website of AR Conference.